Get to it

"Get To It" is a creative athletic commercial spot meant to highlight women persevering in all realms of life. To us, there is no more literal or direct phrase of inspiration than "Get To It". Don't ask for permission, don't wait on a sign - if you want something bad enough - get up and Get To It.

Produced and Directed by Pure Cinema


Camera: RED Epic Dragon

Glass: Canon L Series (50 1.2f, 70-200 2.8f, 35 2.0f, 100 Macro)

Drone: DJI Inspire 1 with the X5 Gimbal

Stabilization: DJI Ronin

Post: Adobe Premiere, Davinci Resolve