Pure Cinema is complimentary pieces of film put together, like notes of music make a melody


Our Approach

At PURE CINEMA, our approach begins with collaboration. We believe that the most successful projects are the ones that involve fluid communication, trust and an open door to creativity. From there, it's about staying fluid in our execution. Whether it's a commercial film for a brand, a spotlight film on a company or a series of social media spots -- no two projects are ever exactly alike. So we stay flexible and adapt to each project's needs from our first conversation through final delivery.

Our Capabilities


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Concepting & Creative Ideation / Producing / Storyboarding / Script Writing / Casting / Location Sourcing, Scouting & Permitting / Production Planning & Strategy


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Filming / Directing / Photography / Art Direction / Set Design / Wardrobe Styling / Hair & Make-Up / Lighting / Audio / Procurement of All Crew & External Vendors / Execution & Logistics Management


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Film Editing / Photo Editing / Motion Graphics / Sound Design / Visual FX & Compositing / Music Licensing / Color Grading / Distribution Strategy / Media Buying

Meet The Team

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Luke McCain

Co-Founder / Director

Luke received his Bachelor of Arts degree from San Diego State University — where he majored in Journalism, and minored in Television & Film. His filmmaking career began as a freelance cinematographer / editor, before co-founding PURE CINEMA in 2014. As a writer / director / executive producer, Luke enjoys creating a wide breadth of content ranging from commercials to documentaries and narrative films.

Ryan Knight

Co-Founder / Director

Ryan found his passion for filmmaking in high school. After going to LA to work in feature films, Ryan has found his niche in commercial filmmaking and loves diving into a brand’s ethos to tell stories that resonate. Outside of work, Ryan loves a good burrito, local beer and football (a little too much). He and his lovely wife, Caitlin, keep their hands full with three kiddos; Nolan, Noelle and Brayden.

Kyle Bronson

Senior Editor

After film school, Kyle started at the bottom – manually cleaning dirt and dust from archival film prints. His roots are in documentary features, which translated well to grassroots brand films and beyond. He has been trusted with campaigns for Sony, Microsoft, Boeing, Ballast Point, Blizzard Entertainment and MGM Resorts; and has worked on features and episodic television for HBO, NBC Universal, Disney, Dreamworks and PBS.

Jamie Allender

Director of Photography

Having spent years creating BMX and snowboarding videos with his friends, Jaime knew making film was what he wanted to do. Now, Jamie mainly focuses on commercial work with a strong emphasis on lighting and camera movement to help propel a brand’s vision. He also enjoys photography, climbing and snowboarding.

Art Ebuen


Art started his career as an animator on both The Simpsons and Futurama. He then followed his design instincts to pursue creative advertising. Over 17 years, he worked his way up to Associate Creative Director where he focused on campaigns for social change. In that time, his love for film always came alive during the video production phases of his work. Now, he’s dedicating his time as a Producer helping others tell their stories. When he’s not spending time with his family, you might catch him writing even more stories.

Michael Auchard


Michael began his career in production with an emphasis in commercial and documentary films. A Creative Producer with a passion for film he constantly studies the craft to continually learn and fine-tune his skillsets in multiple areas of filmmaking.

Qasim Hussaini


After discovering world cinema in community college, Qasim enrolled in the SDSU film school where he pursued writing and directing before specializing in post-production. He then spent most of his professional career in real estate and advertising while at the same time pursuing independent projects of his own. The connectivity of media and cinema is what drives his passion to bring stories to the screen. And when not editing, he enjoys photography, Jiu-jitsu and reading.

Emily Pacillo

Head of Production

Emily discovered her love of film when she started as a news reporter in Reno, NV. Being on camera was a bore, but being behind the camera and in the edit room was exciting. Her passion led her to Boston where she and her team produced commercial spots for clients such as SimpliSafe, Dunkin’ Donuts, Tito’s Vodka and many more. She even had the opportunity to help launch a new series on VICE TV called Counter Space. Emily resides in San Diego, CA and loves soaking up the glorious sunshine.