Concept / Dirk Deckman is a red-blooded American through and through and knows a little about trucks. In this comedic 7 spot national commercial campaign we get taken into Dirk's world and hear why he thinks the Decked truck bed liner system is the best and why you're wrong if you don't think so.
Services / Production Strategy / Storyboard Creation / Talent Casting & Management/ Directing / Full-scale Production / Procurement of Crew & External Vendors / Execution & Logistics Management / Location Scouting & Permitting
Contributors / Agency: SCS / Directed by: Ryan Knight and Luke McCain / Producer: Samantha Halper / AD: Michael Auchard / DP: Jamie Allender / Art Design: Michael Scaglione / Wardrobe: Judith Lara / Audio: Nick Bozzio / Electrical: Calabria Lighting & Grip
Dirk Went Social
Along with the traditional commercial campaign, we worked with SCS to create a number of spots for social media. This included various lengths and formats to help us bring Dirk directly to your pocket.