Video Production

San Diego, CALIFORNIA

Brand Film

/

Documentary

/

Small Business

Sew Loka

(

16

)

"

Sew Loka

"

/ About the project

We partnered with Sew Loka to create a vibrant and inspiring brand film spotlighting their small business that has become a cornerstone of San Diego's historic Barrio Logan community. The film tells the story of Claudia Rodriguez-Biezunski, Sew Loka’s founder, who discovered her passion for sewing at a young age, inspired by her father who brought home scraps of denim for her to create with. Our goal was to capture the artistry behind Claudia’s work, the cultural heritage that shapes her craft, and the meaningful connections Sew Loka fosters within its neighborhood.

/ Credits

Production Company: Pure Cinema

Executive Producers / Directors: Luke McCain & Ryan Knight

Producer: Emily Pacillo Kern

DP: Jamie Allender

Editor: Kyle Bronson

Sew Loka brand film workshop still — interior of the Sew Loka custom embroidery shop in Barrio Logan, San Diego. Pure Cinema documentary brand film, San Diego.
Sew Loka brand film storefront still — exterior of the Sew Loka shop in Barrio Logan, San Diego at dusk. Pure Cinema documentary brand film production, San Diego.
Sew Loka brand film product detail — custom embroidered jacket featuring the 'Protect Farmworkers' design with butterflies and florals. Pure Cinema documentary brand film, San Diego.
Sew Loka brand film founder still — the Sew Loka founder focused at her craft inside the shop. Pure Cinema documentary cinematography, San Diego.
Sew Loka brand film workspace still — the Sew Loka workshop with sewing equipment and creative materials throughout. Pure Cinema documentary brand film, San Diego.

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