Client's Ask / Chicco is an internationally renowned baby brand that is breaking into the baby bottle market. The Chicco Duo is a bottle like no other. It is plastic on the outside and glass on the inside. Which mean it's the perfect hybrid of safety and durability. We were approached by their team needing a full commercial campaign concepted and produced. The major asks were that the campaign be personal/relatable but make it clear how much of a scientific breakthrough their new bottle technology is. We built out a total of 3 concepts and landed on "A Revolutionary Bottle." We ended up producing five total spots for the campaign.
Services / Concept Creation / Concept Market Testing / Production Strategy / Storyboard Creation / Talent Casting & Management / Directing / Full-scale Production / Procurement of Crew & External Vendors / Execution & Logistics Management / Location Scouting & Permitting / Content Editing / 3D Animation / Audio engineering and sound production / Music research and licensing / Color grading and finishing
Contributors / Agency: EuroStyle / Directed by: Ryan Knight and Luke McCain / Written by: Luke McCain / Producer: Samantha Halper / AD: Michael Auchard / DP: Jamie Allender / Art Design: Caitlyn Goebel / Audio: Nick Bozzio / Electrical: Calabria Lighting & Grip
Branching off of our hero spot we were able to create shorter more targeted commercials. They hit different demographics, social channels and had reworked messaging to highlight different key features in each one.