Every runner has a reason. For Brooks Running, we set out to find two of them. The result is "Why We Run" — a documentary spotlight for Brooks' Hyperion Max 3 launch that traded product messaging for something more powerful: real people, real stories, and the deeply personal reasons that pull them to the pavement each day. Shot on location at the historic Balboa Park in San Diego, California, the film leans into the human moments that live beyond the finish line. The goal was to create a campaign that doesn't sell a shoe so much as it honors the spirit of everyone who wears them.