Video Production

San Diego, CALIFORNIA

Product Spotlight

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Social

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Commercial

Ricoh

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8

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IYKYK

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/ About the project

For this project, our Pure Cinema team collaborated with creative agencies Recess and Courageous to produce a dynamic product sizzle that highlights the incredible capabilities of HHKB keyboards. The production focused on sleek lifestyle environments that emphasize efficiency, speed, precision, and control, showcasing the keyboard as both a high-performance tool and a stylish everyday accessory.

/ Credits

Agency: Recess (wearerecess.co) & Courageous (courageous.io)

Production Co: Pure Cinema

EPs: Ryan Berman + Billy Collins

Directors: Luke McCain & Ryan Knight

DP: Lucas Cardoso

Producer / Brand Manager: Nicole Miller

Head of Production: Emily Pacillo Kern

Editor: Ryan Knight


Ricoh HHKB Professional brand film product still — close-up of the HHKB Professional mechanical keyboard against a mint backdrop. Pure Cinema product brand film, San Diego.
Ricoh HHKB Professional brand film lifestyle still — young user smiling while working with the HHKB Professional keyboard. Pure Cinema product brand film, San Diego.
Ricoh HHKB Professional brand film portrait still — user wearing over-ear headphones in a focused outdoor setting. Pure Cinema product cinematography, San Diego.
Ricoh HHKB Professional brand film detail still — macro close-up of fingers pressing keys on the HHKB Professional keyboard. Pure Cinema product commercial, San Diego.
Ricoh HHKB Professional brand film portrait detail — extreme close-up of a user's glasses, conveying focus and concentration. Pure Cinema product brand film, San Diego.

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