Video Production

San Diego, CALIFORNIA

Film

/

Documentary

/

Branded

VUORI

(

7

)

"

How We Work

"

/ About the project

We partnered with Vuori to create “How We Work” — a cinematic behind-the-scenes film that captures the spirit, culture, and collaboration happening every day at their Carlsbad headquarters. Blending original b-roll of their team across all departments with select commercial footage shot by the Vuori team, the piece offers an inspiring look into the people and processes driving Vuori forward. It’s a glimpse into the brand’s passion for innovation, craftsmanship, and a new perspective on performance apparel.

/ Credits

EP / Directors: Luke McCain & Ryan Knight

DP: Jamie Allender

Creative Director for Vuori: Alison Gates

Director of Photography & Motion for Vuori: Mark Tesi

Senior Director, Learning & Development for Vuori: Christina Wellhouser

DP for Vuori: Phillip Mansfield

Additional Cinematography for Vuori: Tazer Landow

Learning & Development Program Manager for Vuori: Paige Welsh

Head of Production: Emily Pacillo Kern

Gaff / Grip / Swing: Eric Toufar & Rob Knauf

Editor: Luke McCain

Colorist: Ryan Knight

Vuori brand film overhead studio still — two apparel designers reviewing material swatches on a white worktable. Pure Cinema brand film production, San Diego.
Vuori brand film design studio scene — apparel designer adjusting a Vuori top on a dress form under studio lighting. Pure Cinema commercial production, San Diego.
Vuori brand film title treatment — Vuori wordmark over a deep navy textured fabric background. Pure Cinema brand film, San Diego.
Vuori brand film creative wall still — printed lookbook photography of models in Vuori denim and apparel mounted on a studio wall. Pure Cinema brand film production, San Diego.
Vuori brand film behind-the-scenes still — creative team seated in a studio production meeting reviewing direction. Pure Cinema commercial production, San Diego.

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