Video Production

San Diego, CALIFORNIA

Documentary

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Branded Content

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Campaign

Lululemon

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1

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Ambassador: Francis Donald

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/ About the project

Francis Donald has a fascinating story to tell about how he became a Lululemon ambassador. Overcoming significant personal losses and the challenges of restarting his life in a new city, Francis has emerged stronger and more resilient. He has found his passion and purpose by starting local men's fitness groups, fostering a sense of community and well-being. Additionally, he leads spin classes, inspiring others with his dedication and enthusiasm for fitness. Through these efforts, Francis has not only transformed his own life but also positively impacted the lives of many around him. This is his inspiring journey of perseverance and triumph.

/ Credits

Executive Producer: Chris Clark

Directors: Luke McCain & Ryan Knight

DP: Jamie Allender

Editor: Kyle Bronson

Colorist: Ryan Berger

Lululemon Ambassador Francis Donald brand film — figure walking through urban corridor, intro establishing shot. Pure Cinema cinematic portrait, San Diego.
Lululemon Ambassador Francis Donald — moody cinematic portrait, hero brand film frame. Pure Cinema, San Diego.
Lululemon Ambassador Francis Donald brand film — Lululemon yellow water bottle product moment from training scene. Pure Cinema cinematic still.
Lululemon Ambassador Francis Donald brand film — backlit training silhouette with golden hour sun. Pure Cinema cinematic portrait, San Diego.
Lululemon Ambassador Francis Donald brand film — community run group along San Diego beach. Pure Cinema cinematic ensemble still.

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